Course Title: The New Word of Mouth
Abstract: The platform social media provides in educating the dental community and its patients is explored in this 15-minute talk. As trending, following and LIKES provide outreach and educational opportunities, it is important for the dental professional to ask: how do patients view dental recommendations, how do providers communicate with each other, and how does the new word of mouth change the way dentistry educates itself and its patients?
· Evaluate the role social media plays in colleague-to-colleague networking
· Discuss the sequelae of patient education associated with trending, following and LIKES in social media platforms
· Identify appropriate responses for patients seeking dental advice through social media outlets.