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Course Title: The New Word of Mouth

Abstract: The platform social media provides in educating the dental community and its patients is explored in this 15-minute talk.  As trending, following and LIKES provide outreach and educational opportunities, it is important for the dental professional to ask: how do patients view dental recommendations, how do providers communicate with each other, and how does the new word of mouth change the way dentistry educates itself and its patients?

Course Objectives:

· Evaluate the role social media plays in colleague-to-colleague networking

· Discuss the sequelae of patient education associated with trending, following and LIKES in social media platforms

· Identify appropriate responses for patients seeking dental advice through social media outlets.